A New Model For Growing Purpose Driven Brands — A Disciplined Approach, Hands On Leadership, and On-demand Creative Network.

Fractional CMO/CCO

When you need more than advice, fractional is the way to go. This hands-on practical approach provides seasoned guidance to in-house teams, external agencies, and technical partners without full-time executive overhead.

Services

Workshops & Activations

Unlock your team’s creativity and help build creative discipline. From mapping the customer journey, to ‘why’ workshops, to value mapping and archetype exercises, workshops help build creative competency and culture.

Advising & Coaching

Strategy is useless if it doesn’t come to life in daily interactions. I work 1:1 and in groups with your leaders to identify areas and opportunity for them to infuse purpose, values and creativity into their everyday interactions.

Why 17?

Unlock growth with a disciplined practice that blends consumer insights, brand strategy, creative leadership, and business objectives.

  • Proven history of developing and activating brand, marketing, and product strategies rooted in deep human insight—crafting clear brand purpose and articulating authentic creative expressions that resonate with audiences and move markets.

  • From Chrome Industries and Keen Footwear, to pioneering customer-focused retail healthcare at ZoomCare, a proven track record of delivering measurable gains through transformative brand and product innovation.

  • Led by a strategic thinker with a global design agency pedigree and in the trenches operational experience, a unique blend of analytical CMO-level planning—driving channels, product, and customer journey—and CCO-level creative craft—branding, design, UX, content and storytelling.

  • Experience leading design and strategy for numerous brands at Ziba Design, contributing to iconic brand launches like Nike and Whirlpool, and earning patents and design accolades along the way.

  • A disciplined practice that blends consumer insights, brand strategy, creative leadership, and business objectives. An approach that is practical and direct, and measures success based on outcomes.

Some of the brands I’ve helped along the way include …

nike, umpqua bank, simple bank, zoomcare, chrome indutries, keen footwear, reebok, sirius xm, msr, p&g, whirlpool, kitchenaid, coleman, moment, simple bank, citibank, windermere, microsoft, and numerous start ups.

Some of the things I’ve done to help …

mission driven strategic planning, brand strategy & identity, product strategy & design, ux/ui strategy and design, messaging architecture, and new retail experience design.

Let’s work together.

Interested in working together? Fill out some info and we will be in touch shortly! Or you can reach out to hello@the17syllables.com.